The brief was to deliver creative exposure for two of Cybex’ new products
Caperberry’s strategy was to promoted these in the style of travel guides
The Sirona S i-Size carseat was taken for an epic tour of The Isle of Skye in conjunction with our supporting partners at Land Rover and their new Discovery.
Where as the Eezy S pushchair was the perfect accessory for a family city break to Paris.
Road testing in real life situations interspersed with local reviews and location photography gave authenticity to the marketing.
Supported in realtime on social platforms gave an additional angle and grew an engaged following.
When published, their popularity as real travel guides led to a downloadable pdf being produced. The success of these guides along with the references and links to them still affords Cybex far-reaching, positive exposure.